ADVERTISING WILL SAVE THE WORLD (RESULTS MAY VARY)

"ADVERTISING WILL SAVE THE WORLD* (results may vary)," my 2019 MFA thesis and show, utilized photographs of single-use plastic objects, each adorned with an asterisk leading to twisted fine print, to weave a narrative that intertwines the palpable and the imperceptible. This tangible realm of plastics melds with Timothy Morton's elusive hyperobjects, vast entities that are omnipresent yet often unnoticed. The asterisk, while nodding to ad disclaimers, also beckons viewers into the fine print, sparking a nuanced dialogue about the omnipresence and invisibility of hyperobjects, such as plastic pollution. While the photographs provide a physically present reality, they metaphorically echo the unseen, pervasive reach of environmental degradation, offering a tangible glimpse into Morton’s expansive entities. The assertion that advertising can save the world stands, enveloped in irony and a plea for critical exploration, inviting viewers to navigate beyond the visible and engage with the complexities subtly embedded in the fine print.