STANDARD

Standard (noun):

1. A widely accepted or recognized level of quality, excellence, or achievement, serves as a basis for comparison or evaluation.

2. A set of established criteria, specifications, or guidelines used to determine the quality, consistency, or performance of something.

Example in a sentence: "The gold standard in this industry is to provide exceptional customer service."

Standard (adjective):

1. Conforming to or meeting the established criteria, specifications, or expectations of quality or excellence.

2. Typical, common, or in accordance with prevailing norms or practices.

Example in a sentence: "This is a standard procedure for handling customer inquiries."